AGI Open Rotterdam


Niels Schrader

Mind Design


Niels Schrader is a concept-driven information designer with a fascination for numbers and data. He is founder of the Amsterdam-based design studio Mind Design, member of the AGI – Alliance Graphique Internationale and member of the advisory panel for the Creative Industries Fund. Schrader graduated in communication design at the University of Applied Sciences in Düsseldorf and further completed his academic studies in the master programme Design at the Sandberg Institute Amsterdam. Next to his design practice Schrader writes regularly for Novum – World of Graphic Design and Open! – Platform for Art, Culture & the Public Domain. He has lectured at various academies and universities in- and outside Europe and is since 2013 together with Roosje Klap head of the Graphic Design department (BA and MA) at the Royal Academy of Art in The Hague.

Before setting up his own studio in Amsterdam in 2005, Schrader had worked as a freelance designer for Uwe Loesch and Irma Boom. His portfolio of clients includes i.a. MOTI – Museum of the Image, Museum De Paviljoens, Stedelijk Museum Alkmaar, Bureau Europa, Goethe-Institut Niederlande, Mondriaan Foundation, Royal Academy of Visual Arts (Rijksakademie van Beeldende Kunsten), DasArts – Master of Theatre, Berlage Institute, VU University Amsterdam, Delft University of Technology, KCAP Architects & Planners, PostNL, Jap Sam Books, Maven Publishing, Onomatopee, nai010 Publishers and Slewe Gallery in Amsterdam.

In his work, Schrader plays the role of both a mediator and a designer. He considers communication to be an interactive process that requires participation through questioning. Schrader’s projects frequently challenge the audience to experience the very means of communication by providing insights into the complex methods of information exchange.

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