AGI Open Rotterdam


Paula Scher (US)



For over three decades Paula Scher has been at the forefront of graphic design. Scher has been a principal in the New York office of the distinguished international design consultancy Pentagram since 1991. She began her career as an art director in the 1970s and early 80s, when her eclectic typography for records and books exerted a great influence on the graphic design of the period. At Pentagram she has created identities, packaging, publications and environments for a broad range of clients that includes The Public Theater, Citibank, Jazz at Lincoln Center and The New York Times. She is a recipient of the Chrysler Award for Innovation in Design, a member of the Art Directors Club Hall of Fame, a medallist of the Type Directors Club, and a medallist of the American Institute of Graphic Arts. Scher holds a BFA from the Tyler School of Art and a Doctor of Fine Arts Honoris Causa from the Corcoran College of Art and Design.

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